.png)
Thanks to Shopify’s team of designers, developers and Shopify Partners, there are many Shopify themes available for any budget and industry.
Dawn is Shopify’s new free theme. It offers Shopify's latest features and functionality, including sections on most templates, blocks, and metafields. While the themes mentioned in this article are still supported, they don’t include these features or functionality. To learn more about Dawn visit Shopify's latest blog.
Shopify’s mission is to make commerce better for everyone, and to date, they've helped over 1 million independent businesses turn what they’re into, into a business. Part of fulfilling that promise means ensuring that their platform has beautiful, mobile-friendly themes available so you can build and customize your online store to your liking.
Thanks to Shopify’s team of designers and developers, along with many talented Shopify Partners, there are a wide selection of Shopify themes available to fit any budget and any industry. Below, we’ll first list the free Shopify themes you can use if you’re a cash-strapped upstart looking to get started, followed by a few premium Shopify themes available from our Partners.
All premium themes are organized by industry—including fashion and apparel, jewellery and accessories, home, electronics, toys and games, and more—so you can find the perfect fit for your selection of products.
When you’re starting a new business, money may be a bit tight until you make your few first sales. But that doesn’t mean you can’t make one of the best ecommerce websites with a fast, high-converting Shopify theme. Below are the eight free Shopify themes developed in-house by Shopify's expert team. Each offers industry-leading performance and many opportunities for customisation, all for the right price. Free.
Price: Free
Theme styles: Warm, Light, Cold
Theme demo: Desktop 💻, Mobile 📱
Featuring a bold hero video (or slideshow), Narrative is perfect for visual storytelling and serves as the perfect complement for a single product business, or a store with a small catalog of items.
Get your Restaurant Online with the Express Theme
Express is a free theme designed with food and beverage businesses in mind. Fulfil orders online while keeping control of your customers, profits and brand equity.
Price: Free
Theme styles: Light, Beauty, Toy
Theme demo: Desktop 💻, Mobile 📱
Simple lets your products do the talking. Featuring built-in product recommendations and image zoom for every product, Simple’s takes a backseat so customers can appreciate the finer details of your catalog.
Price: Free
Theme styles: Vintage, Fashion, Modern
Theme demo: Desktop 💻, Mobile 📱
Neatly organise your products with this clean, simple design that also features an optional section for a home page video or slideshow, along with built-in product filtering so customers can find what they’re looking for.
Price: Free
Theme styles: Default, Light
Theme demo: Desktop 💻, Mobile 📱
Debut your brand with the ideal Shopify theme for a carefully curated selection of products. Don’t let the simple design fool you, as there’s a ton of power under the hood, including built-in customer testimonials, predictive search, and an optional promotional banner.
Price: Free
Theme styles: Blue, Light
Theme demo: Desktop 💻, Mobile 📱
Have a lot of products to sell? Supply can help you smartly organise your products as collections and encourage customers to purchase more. With featured collections available on your homepage along with collection filtering in the sidebar, the products your customers are searching for will only be a click or two away.
Bring your Business Online with the Express Theme
Express is a free theme designed for businesses with small to medium product catalogues that are looking to get online quickly and meet their customers where they're purchasing from today.
Price: Free
Theme styles: Classic, Playful
Theme demo: Desktop 💻, Mobile 📱
Modern apparel businesses should find the perfect fit with Brooklyn. With turn-key features like a slide-out cart, so customers can easily add items without having to leave the page, Brooklyn will ensure your store looks as good as your clothes—and converts, too.
Price: Free
Theme styles: Snowboards, Outdoor, Boxing
Theme demo: Desktop 💻, Mobile 📱
Another one of Shopify's free themes that’s tailor-made for large product catalogs. Venture includes a multi-column menu so you can showcase granular details in a drop-down menu. You’ll also be able to highlight a single flagship product should you so choose.
Price: Free
Theme styles: Black & White, Vibrant
Theme demo: Desktop 💻, Mobile 📱
Put your product photography in full focus with Boundless, a theme that lets your photos speak a thousand words. Showcase high-resolution product imagery with a dedicated product gallery or through a full-width grid layout for your collection images.
Fashion and apparel businesses are consistently some of the most popular on Shopify. When choosing the best Shopify theme for this vertical, look for an eye-catching design that includes enough functionality to let your customers see the finer details of your products. Photography, especially lifestyle photography, tends to run the show for fashion and apparel.
Learn more: How to Start a Clothing Line
Price: $180
Theme styles: Core, Luxe, Hype
Theme developer: Archetype Themes
Theme demo: Desktop 💻, Mobile 📱
Style and substance: Streamline features a handy sticky checkout, so customers’ carts are always in reach. You’ll also find built-in advanced product filtering, so customers can sort by brand, type, color, or size on the collection page.
Price: $180
Theme styles: Chic, Modern, Essential
Theme developer: Fluorescent Design Inc.
Theme demo: Desktop 💻, Mobile 📱
If you’re not a single product business but don’t sell a massive catalog of products, Context may offer the perfect sweet spot. Context includes a nice balance of features, including advanced product filtering and search for discovery, but also bold, story-focused product pages so you can highlight flagship items.
Price: $180
Theme styles: Light, Cool, Fresh
Theme developer: Pixel Union
Theme demo: Desktop 💻, Mobile 📱
Handy’s mobile-first design was built from the ground up for smaller devices and mobile commerce. Featuring custom promotion tiles and continuous product scroll functionality, customers will find it easy to browse and buy your products on mobile.
Price: $180
Theme styles: Morning, Evening, Weekend
Theme developer: Safe As Milk
Theme demo: Desktop 💻, Mobile 📱
Venue is a great choice for businesses who sell online and in-person, with a dates and events section that’s perfect for getting customers to visit your brick and mortar location. There are also unique features like a built-in age-checker popup for businesses selling age-restricted products.
Price: $180
Theme styles: Empire, Boutique, Showroom
Theme developer: Mile High Themes
Theme demo: Desktop 💻, Mobile 📱
Is your store selling an entire wardrobe? Galleria blends the perfect mix of features to encourage discoverability and fine-tooth inspection, with collection filtering in the sidebar along with quick views for individual products and bold, image-focused product pages.
Price: $160
Theme styles: Chelsea, Mayfair, Hoxton
Theme developer: Presidio Creative
Theme demo: Desktop 💻, Mobile 📱
Modular’s grid-focused design is built with branding and conversion in mind. The product grid lets you showcase collections, products, or brand imager, while the quick buy feature and built-in testimonials can help drive more sales.
Price: $160
Theme styles: District, Energy, Coast
Theme developer: Style Hatch
Theme demo: Desktop 💻, Mobile 📱
Have a featured product or collection you’d like to highlight? District can help you put the limelight on a recent release or flagship product with a prominent home page video or slideshow. You can also catch customers’ attention with a built-in banner or pop-up modal.
Price: $180
Theme styles: Kyoto, Baptiste, Geneve
Theme developer: Maestrooo
Theme demo: Desktop 💻, Mobile 📱
Mix and max lifestyle photography with more detailed product photos with Kagami’s dynamic grid layout. And with two distinct menu styles, featured homepage product videos, and built-in product recommendations, you’re sure to find a design that fits your style.
Price: $180
Theme styles: Allure, Couture, Vogue
Theme developer: Maestrooo
Theme demo: Desktop 💻, Mobile 📱
Built for sellers of premium products, this Shopify theme supports high-resolution product imagery that’s perfect for visual storytelling. You'll also find image hotspot linking so you can share the finer details of your products, along with a built-in timeline tool to tell your brand's story.
Price: $180
Theme styles: Modern, Vintage, Bold
Theme developer: Archetype Themes
Theme demo: Desktop 💻, Mobile 📱
Put the right offer and product in front of your customers with Impulse, which features custom promotion tiles, collection sidebar filters, sub-listings in collections, and the ability to create custom promotional content on collection pages.
When you sell products that fit your customers' personal spaces, your job is to help them envision life after their purchase. A sunroom might get the perfect accessory, and a garden may find a theme the customer enjoys—in most cases, your product will become a way the customer shapes the space they live in.
Price: $180
Theme styles: Classic, Bright, Modern
Theme developer: Switch
Theme demo: Desktop 💻, Mobile 📱
Let your customers envision your products in their space with Cascade's unique narrative-focused design. You'll also find a masonry-style grid and built-in product feature highlights, so your products are easy to find and understand.
Price: $180
Theme styles: Barcelona, Phoenix, Victoria
Theme developer: Out of the Sandbox
Theme demo: Desktop 💻, Mobile 📱
Does your business blend products and complementary services? Artisan lets you create a tailored contact form that should perfectly suit your business needs. This Shopify theme also includes elegantly designed tables so you can feature products, services, or both side-by-side.
Price: $180
Theme styles: Chronicle, Quest, Heritage
Theme developer: Groupthought
Theme demo: Desktop 💻, Mobile 📱
Every business has a story that makes its presence in the space unique. Story is, unsurprisingly, built to help you tell it. There's the familiar timeline tool, story-focused product pages, and even a team showcase so customers know your "why" before they buy.
Price: $180
Theme styles: London, Paris, New York, San Francisco
Theme developer: Out of the Sandbox
Theme demo: Desktop 💻, Mobile 📱
For certain home and homeware products, customers have to imagine it alongside other aesthetic choices they've made. Responsive plays nicely with this need, by having color swatches available by default, along with full-width photography and FAQ pages to let customers see all of the details, in any form they'd like to.
Price: $160
Theme styles: Wardrobe, Sunset, Apothecary, Desk
Theme developer: We Are Underground
Theme demo: Desktop 💻, Mobile 📱
Looking for the ideal sweet spot for a medium-sized catalog? Mr. Parker may be the best Shopify theme for you. With native product filtering and a sidebar to curate collection pages, customers looking to outfit their whole space will be sure to find what they need.
When you're looking for a best-fit Shopify theme for your health, beauty, or fitness business, remember that you're often selling the outcome rather than the product itself. Customers often want to visualise either how the product will make them look, or how they'll use it to improve their appearance, energy levels, etc. Look for Shopify themes that let your design showcase a nice interplay between the products you sell, and the people who use them.
Learn more: How to Sell Makeup Online
Price: $160
Theme styles: Beauty, Moto, Summer, Deli
Theme developer: Troop Themes
Theme demo: Desktop 💻, Mobile 📱
Blockshop's front-and-center header slideshow (with optional video) lets you put one of your key products, or categories, front and center. The grid layout, meanwhile, makes it easy for customers to discover new arrivals, sales, and other popular collections.
Price: $140
Theme styles: Genesis Exodus Revelation Deliverance
Theme developer: We Are Underground
Theme demo: Desktop 💻, Mobile 📱
Sell premium beauty products with Testament's lustrous design and colorways. With the product quick view—so customers won't have to leave their current page when viewing product details—and the available sticky navigation, you'll be able to blend stylish chic with high conversions.
Price: $180
Theme styles: Copenhagen, Oslo, Gothenburg, Stockholm
Theme developer: WeTheme
Theme demo: Desktop 💻, Mobile 📱
Envy's clean aesthetic has the perfect layout for differentiating flagship products (or products on sale) from your other collections. You can capture emails with the built-in marketing popup or point your customers in the right direction with a banner.
Price: $160
Theme styles: Clean, Mono, Reclaimed, Black
Theme developer: We Are Underground
Theme demo: Desktop 💻, Mobile 📱
With Vantage's bold style, you're sure to turn heads—but you'll also turn visitors into customers. Since finding the right colorway is often crucial for beauty products, Vantage lets you display color swatches on all of your product pages.
Price: $180
Theme styles: Organic, Light, Modern, Chic
Theme developer: Pixel Union
Theme demo: Desktop 💻, Mobile 📱
Does your business exist to fill customer's vanity tables? Atlantic is a great Shopify theme for beauty business with large catalogs that need a clean, accessible way to surface products and let customers effortlessly add items to their cart.
No surprise, art and photography stores require a Shopify theme that lets them put each work on display, while still letting customers find the right print, style, or aesthetic for them. The right balance between uncompromising photography quality and careful curation can be tricky, but these Shopify themes will help you find that sweet spot.
Learn more: How to Sell Photos Online
Price: $160
Theme styles: Agency, Armour, Adventure
Theme developer: Switch
Theme demo: Desktop 💻, Mobile 📱
Perfect for print! While Editorial features a number of great features to power your written content, such as its ability to support multiple blogs, it's also an ideal match for high-resolution photography. Best of all, it includes image zoom functionality for all products so customers can see every detail.
Price: $180
Theme styles: California, Cartomaps, Sundays, Kentia
Theme developer: Small Victories
Theme demo: Desktop 💻, Mobile 📱
A Shopify theme for the prolific artists (or just the organized ones). California sports a lean, simple design with advanced product filtering and a home page collection grid, so you can feature products from multiple collections for easy browsing.
Price: $160
Theme styles: Dolce, Christian, Yves, Vera
Theme developer: We Are Underground
Theme demo: Desktop 💻, Mobile 📱
Your prints, designs, or paintings leave an impression; your online store should, too. With a design that accommodates large photographs and images, native slideshow functionality, and a quick view for product details, Icon may offer the perfect design to house your designs.
Price: $180
Theme styles: Beatnik, Salt Yard, Chantilly, Duke
Theme developer: Clean Canvas
Theme demo: Desktop 💻, Mobile 📱
For larger catalogs, Symmetry features a bevy of tools to help you find the right layout and design. With rearrangeable home page rows, multi-column and multi-level menus, and a long-form design available on the homepage, your store will be able to help customers find the piece that speaks to them.
Price: $160
Theme styles: Record, Publish, Create
Theme developer: Switch
Theme demo: Desktop 💻, Mobile 📱
Prefer to use your unique aesthetic for a small, hand-picked sample of products? The Label theme for Shopify is built for the contemporary designer and seller with a small catalog. The full-width imagery and front-and-center layout will make your flagship product impossible to miss.
Google's AI search technology is revolutionizing how South Africans access information, offering businesses improved visibility and more personalized user experiences. However, adapting to these advancements comes with challenges like staying updated with evolving algorithms and addressing privacy concerns. Embracing AI-driven search can keep businesses competitive in the dynamic digital landscape.
WooCommerce? Learn how to quickly find and fix these common SEO errors. Beginner-friendly advice. Actionable guide. Get a free audit.
.webp)
As you navigate the ever-evolving digital landscape, choosing between search engine optimization (SEO) and pay-per-click (PPC) advertising can feel like standing at a crossroads. Both strategies aim to drive more traffic to your website, but they do so in markedly different ways. With SEO, you're investing in the long game, focusing on building brand awareness and increasing website traffic organically. On the other hand, PPC offers a quicker path to visibility, allowing you to appear at the top of search results through paid ads.
