How we helped Brando increase their sales revenue by 912%
Brando Leather is a South African brand that sells leather bags, wallets & more. Just like Mountain Falls, Colorado SEO Experts approached Brando with a single proposition, to increase sales by 250% - they were not disappointed.
Services
PPC Advertising, Shopify Store Management & Optimization, Social Media Management, Brand Direction, Consultation
Platforms
Google, Shopify
Increased Revenue
PPC (ROI)
Project Overview
Brando Leather is a South African brand that sells leather bags, wallets & more. Just like Mountain Falls, Colorado SEO Experts approached Brando with a single proposition, to increase sales by 250% - they were not disappointed.
Brando had originally started selling their products online in 2015/2016, they weren’t seeing much success on their online channel and were desperate for improvements. The first thing Colorado SEO Experts needed to do was scrap Brando’s current approach to the digital space and rebuild their foundation from the ground up.
This process included redesigning their online store catering for Conversion Rate Optimization, conducting a full research & analysis for their organic presence and constructing powerful advertising campaigns that can bring in high ROI.
Execution
Colorado SEO Experts were set to build powerful advertising campaigns after optimising Brando’s online store for conversions & SEO.
We had to implement the following to ensure this project was a success:
- Redesign online store for Conversion Rate Optimization
- Full site audit
- Fix SEO issues
- Build SEO foundation
- Competitor Research
- High Volume Keyword Research
- Reshoot all product & lifestyle imagery
- Rebuild Brand DNA
- Implement Data Tracking
- Build email marketing campaigns
- Execute paid advertising campaigns
Results
After executing the above action points, we were beginning to see increases in sales & traffic within the first 2 weeks after implementation.
Sales revenue increases up to 912% 7 months after launch.
Return on Investment up to 1731%.
Colorado SEO Experts is currently involved with Brando Leather on a consultation basis only. We are still regularly communicating to the Brando Leather team offering recommendations & insights wherever & whenever we can.
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