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Our Growth Marketing Stories

Below you will find an abundance of articles full of rich information and tips related to marketing, social media, growth and more.

What Google’s New AI Search Engine Means for SEO and Paid Ads

Google's AI search technology is revolutionizing how South Africans access information, offering businesses improved visibility and more personalized user experiences. However, adapting to these advancements comes with challenges like staying updated with evolving algorithms and addressing privacy concerns. Embracing AI-driven search can keep businesses competitive in the dynamic digital landscape.

September 2, 2024

How to Find (and Fix) These 4 SEO Errors on Your WooCommerceStore

WooCommerce? Learn how to quickly find and fix these common SEO errors. Beginner-friendly advice. Actionable guide. Get a free audit.

September 2, 2024

PPC vs SEO

As you navigate the ever-evolving digital landscape, choosing between search engine optimization (SEO) and pay-per-click (PPC) advertising can feel like standing at a crossroads. Both strategies aim to drive more traffic to your website, but they do so in markedly different ways. With SEO, you're investing in the long game, focusing on building brand awareness and increasing website traffic organically. On the other hand, PPC offers a quicker path to visibility, allowing you to appear at the top of search results through paid ads.

April 12, 2024

Chat GPT Use Cases, Tips, and Tricks

Exploring the transformative impact of ChatGPT on modern communication and business operations, showcasing its role in enhancing efficiency, creativity, and customer engagement across industries

April 10, 2024

What Is The Zero Position On Google

Ever wondered why some Google search results get that prime spot right at the top, even before the first official listing? That's the zero position, also known as the featured snippet, knowledge panel, or answer box. It's the holy grail of search engine optimization (SEO), offering a unique opportunity to have your content highlighted in a way that immediately catches the user's eye.

April 1, 2024

Is Yoast SEO Worth It?

Navigating the world of SEO can feel like trying to find your way through a dense forest without a map. That's where Yoast SEO comes into play, offering a beacon of light with its comprehensive features designed to enhance your site's visibility. But with a free version that packs a punch, you might wonder if upgrading to Yoast SEO Premium is worth the investment.

June 2, 2024